However, because most Japanese people only speak Japanese, it is very difficult for foreign products to reach the Japanese consumer. Without a native “spokesperson” vouching for the quality of products, it can be virtually impossible to penetrate this attractive market.
The graph on the right shows the ratio of Japanese websites on the internet. According to this, the high-spending Japanese consumer only has access to 3.4% of the internet content (and products) in the world.
* quoted from internetworldstats.com